Avid Carp is the fresh thinking brand whose aim is to help you take your fishing to the 'Next Level'. In order to achieve that, Avid constantly endeavour to deliver innovative products that truly make a difference and give you edges that put those little percentages in your favour, but also providing the Avid Carper with tackle that you know won’t let you down.
For every angler out there, it is important they develop their skills over time and get better at what they do, no matter what level they may be at. The only way to continue taking your fishing forwards, is to be able to rely on your gear and have total confidence in what you are using, enabling you to fish at the best of your capabilities.
Ultimately, if you are an Avid Carper, you can concentrate on the things that really matter. Like finding the carp, observing them and figuring out how to catch them. Carp fishing has no final level, only the next one and that's why Avid are constantly pushing the boundaries of development and innovation to keep giving you those edges with the tackle you are using against the fish and other anglers. One example of this being the new Outline Terminal Tackle Range, everything from lead clips to chod beads in a totally unique broken camo pattern that disappears on almost any lakebed with some nifty unique products like the Bag Stems & Line Droppers that stand out from the norm - just not when they're underwater!
Avid Carp has got, without a doubt, one of the strongest consultant teams in the business, with names like Ian Russel & Chris Lowe backing them, both known by the general day ticket circuit and big fish anglers alike, and with such a pool of knowledge it's clear to see why Avid are constantly able to set the bar for innovative carp fishing tackle and take things to the Next Level.