Guru is a fairly new brand to the match fishing scene, it was formed back in 2009, and it has some of the top commercial anglers in the country working for them, these anglers have put together a comprehensive range of commercial carp tackle, suited to most modern day commercials up and down the country. Top of this team is Steve Ringer his ability and knowledge of modern day commercials is second to none, also onboard is Adam Rooney, Pemb Wrighting and Matt Godfrey, all very successful anglers in their own rite. Dean Macey, the former Olympic decathlete, also endorses the products and helps co-produce the TV series Tackle Gurus, which is broadcast on Sky Sports. This series has been a great success and is in its sixth year, previous years series can be viewed on the Guru website or the Guru Youtube channel, occasionally it is shown on other satelite stations such as Discovery Channel. The Guru website has a huge amount information on it and Guru are keen to pass it all on to its customers, Steve Ringer has made lots of instructive Dvds on feeder fishing and Adam Rooney passes on his knowledge of pellet fishing, the information available is absolutely limitless, its well worth checking out their website. The site also has a section where customers can post pictures of their catches so everyone can see them. Guru also sponsor a number of fisheries around the country, the most popular of them is Makins Fishery near Coventry. Guru and Makins work closely together where they run a Guru Match Academy for 12-16 year olds and they give many prizes to the best anglers, including a 12 months sponsorship deal to one lucky angler. The Guru range of match angling products now include Pellet Waggler Rods, Feeder Rods, Luggage, Keepnets, Hooks, Pellet Feeders, Line and lots of other accessories.